"Denk Dich Neu" startet mit neuer "bist du?"-Kampagne in den Sommer

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   title =>protected'"Denk Dich Neu" startet mit neuer "bist du?"-Kampagne in den Sommer' (67 chars)
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   teaser =>protected'<p>Neue Botschaft, neuer Look, verstärkte Social Media-Präsenz via Instagr
      am und viele frische Events</p>' (107 chars)
   bodytext =>protected'<p>WIEN (kap) / Mit einer neuen Kampagne unter dem Titel "bist du?" startet 
      die kirchliche Dialoginitiative "Denk Dich Neu" in ihr drittes Jahr und dami
      t in den Sommer. Mit neuen Sujets, auf denen die bewusst offene Frage "bist 
      du?" gestellt wird, soll direkt das Befinden junger Menschen angesprochen we
      rden. Dabei soll mit dem "bist du?" nicht nur eine Frage gestellt werden, so
      ndern zugleich mit dem "Du" die Einzigartigkeit und Würde der angesprochene
      n Person betont werden, heißt es in einer Presseaussendung von "Denk Dich N
      eu" am Mittwoch.<br /> <br /> "Unsere Kampagne soll keine Einbahnstraße sei
      n - sondern wir wollen, ja, müssen als Katholische Kirche von den jungen Me
      nschen selbst lernen; etwa von ihren Gerechtigkeits- und Diversitätsansprü
      chen. Das verändert und reformiert Kirche. Auf der anderen Seite kann chris
      tliche Wertehaltung und die Seelsorge für die jungen Menschen zu einem Mehr
       an gutem Leben beitragen", erläutert die Pastoraltheologin und "Denk Dich 
      Neu"-Sprecherin Gabriele Eder-Cakl den Ansatz der neuen Kampagne.<br /> <br 
      /> Neu ist neben dem Erscheinungsbild auch der verstärkte Einsatz von Socia
      l Media, um die Zielgruppe besser zu erreichen. So wurde eine eigene Instagr
      am-Redaktion ins Leben gerufen, die unter <a href="http://www.instagram.com/
      denkdichneu" target="_blank">www.instagram.com/denkdichneu</a> regelmäßig 
      über Veranstaltungen informiert und den Dialog mit den jungen Erwachsenen e
      röffnet - "nicht nur in Kirchenräumen, sondern in den vielfältigen, oftma
      ls digitalen Lebenswelten junger Menschen".<br /> <br /> Der Tatsache, dass 
      Dialog und Begegnung von Angesichts zu Angesicht am besten funktionieren, wo
      llen außerdem die zahlreichen Events Rechnung tragen, die heuer unter der D
      achmarke "Denk Dich Neu" in den Sommermonaten in ganz Österreich stattfinde
      n. Bewährte Formate wie das "Cafe-Bike", Präsenzen der Festivalseelsorge b
      ei den großen Musikfestivals und die Walk-on-Water-Challenge gehören ebens
      o dazu wie das aktuelle ...' (2330 chars)
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