"Denk Dich Neu" startet mit neuer "bist du?"-Kampagne in den Sommer

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   title =>protected'"Denk Dich Neu" startet mit neuer "bist du?"-Kampagne in den Sommer' (67 chars)
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   teaser =>protected'<p>Neue Botschaft, neuer Look, verstärkte Social Media-Präsenz via Instagram
       und viele frische Events</p>' (105 chars)
   bodytext =>protected'<p>WIEN (kap) / Mit einer neuen Kampagne unter dem Titel "bist du?" startet 
      die kirchliche Dialoginitiative "Denk Dich Neu" in ihr drittes Jahr und dami
      t in den Sommer. Mit neuen Sujets, auf denen die bewusst offene Frage "bist 
      du?" gestellt wird, soll direkt das Befinden junger Menschen angesprochen we
      rden. Dabei soll mit dem "bist du?" nicht nur eine Frage gestellt werden, so
      ndern zugleich mit dem "Du" die Einzigartigkeit und Würde der angesprochenen
       Person betont werden, heißt es in einer Presseaussendung von "Denk Dich Neu
      " am Mittwoch.<br /> <br /> "Unsere Kampagne soll keine Einbahnstraße sein -
       sondern wir wollen, ja, müssen als Katholische Kirche von den jungen Mensch
      en selbst lernen; etwa von ihren Gerechtigkeits- und Diversitätsansprüchen. 
      Das verändert und reformiert Kirche. Auf der anderen Seite kann christliche 
      Wertehaltung und die Seelsorge für die jungen Menschen zu einem Mehr an gute
      m Leben beitragen", erläutert die Pastoraltheologin und "Denk Dich Neu"-Spre
      cherin Gabriele Eder-Cakl den Ansatz der neuen Kampagne.<br /> <br /> Neu is
      t neben dem Erscheinungsbild auch der verstärkte Einsatz von Social Media, u
      m die Zielgruppe besser zu erreichen. So wurde eine eigene Instagram-Redakti
      on ins Leben gerufen, die unter <a href="http://www.instagram.com/denkdichne
      u" target="_blank">www.instagram.com/denkdichneu</a> regelmäßig über Veranst
      altungen informiert und den Dialog mit den jungen Erwachsenen eröffnet - "ni
      cht nur in Kirchenräumen, sondern in den vielfältigen, oftmals digitalen Leb
      enswelten junger Menschen".<br /> <br /> Der Tatsache, dass Dialog und Begeg
      nung von Angesichts zu Angesicht am besten funktionieren, wollen außerdem di
      e zahlreichen Events Rechnung tragen, die heuer unter der Dachmarke "Denk Di
      ch Neu" in den Sommermonaten in ganz Österreich stattfinden. Bewährte Format
      e wie das "Cafe-Bike", Präsenzen der Festivalseelsorge bei den großen Musikf
      estivals und die Walk-on-Water-Challenge gehören ebenso dazu wie das aktuell
      e neue Angebot der digit...' (2308 chars)
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